極味の盛宴
世界初．赤玉發布會
Project: Japan Tobacco Mevius Fizzy Dew Grand Launch Event 2019
The story:
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A new fruity flavor cigarette was introduced to HK market under Mevius Option Series, which is also the world first launch
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The melon flavor was branded and associated with Japan award-winning red cantaloupe "赤肉"
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The launch party was themed as "Feast of WonderFruit" in a modern Japanese garden
Scope of work:
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Brand tagline and brand story development
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Trade event and dinner
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Event idea development
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Invitation card
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Venue design, lounge activities
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Event rundown, games and emcee scripts
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Photo booth and gifts
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General trade leaflet, introduction card, sampling kit, sales kit
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Pack sticker design, convenience store light-box, dispenser and display items concept development and design
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Night event (bar & club activation) promotion tour and BA uniform design
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Internal marketing event and staff education
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